The key to all effective landing pages is to make the intended points quickly, clearly, and convincingly. After presenting an attention grabbing headline your landing page must now transition into the message it intends to communicate. Now remember a landing page should be brief and to the point. Upon reading the headline the website visitor will be presented your opening paragraph. You’ll want to:a) Continue the thought of the headline. b) Clearly and emphatically state the problem. c) Transition into the solution found listed below in the bullet points. The use of bullets helps the reader isolate and identify the points you are making. Whether you use bullets, numbers, or letters the format is the same. This will help to insure your message is received by the reader in a organized fashion with minimal distractions. Let’s have a look at just what type of information your bullet points should contain, what is the intended message, as the website visitor reads them. • You are offering a free giveaway to entice the visitor to » Read more: Landing Pages – Getting To The Point
Posts Tagged ‘Landing’
Landing Pages – Getting To The Point
September 9th, 2010Good Landing Page Design Tips
September 3rd, 2010GOOD LANDING PAGE DESIGN TIPS
What is a landing page?
It’s the page your website visitor arrived at after clicking a
link. The link could be on any page on your website or pay per
click advertising or banner ads or keyword search.
The goal of landing page is to cause your visitors to take
definite action. You don’t want your visitors to leave until you
get them to do what you want them to do. To click on the buy
button, to sign up for an affiliate program, to download a free » Read more: Good Landing Page Design Tips
Why High Converting Landing Pages Are The Key To Massive Internet Sales
September 3rd, 2010There is no question that whatever product you want to sell on the internet, it has to be a good one otherwise you will receive plenty of calls for a refund. But assuming you do have a great product, the one thing that will result in higher internet sales for you is a high converting landing page.
Landing pages and microsites have the ability to get Google on their side and get noticed very quickly. They can also draw in exactly the type of people that will want to buy your product. » Read more: Why High Converting Landing Pages Are The Key To Massive Internet Sales
Website Design Services for Creating Effective Landing Pages
August 30th, 2010A landing page is the first page a user lands on after following a link. A good website design professional will create a landing page with the aim of providing user information within the first two clicks. As this is the first page a searcher lands on after clicking on a link – the page should clearly define the information being searched. Landing pages are normally more detailed pages and provide additional information on the text followed in the link. A landing page does not necessarily have to be the Homepage. Any internal page providing more information on the queried search term would be a landing page for the visitor. » Read more: Website Design Services for Creating Effective Landing Pages
Are You Throwing Money Down the Drain? if You’re not Using Landing Pages, You Are
August 30th, 2010There are so many small businesses who hear about the wonder of Google AdWords, immediately sign-up, see a surge in web traffic, don’t see any increased sales and cancel their AdWords account. Why? If you are sending visitors to your homepage, pause your AdWords account now. You’re wasting money. What is the purpose for using PPC advertising? To sell more, right? Then we’re in agreement. The goal of PPC is NOT to increase traffic to your website! The goal of PPC is to get targeted traffic to convert – purchase something, sign-up for something, etc. The beauty of PPC traffic is that you know exactly what the web visitor is looking for. All you have to do is give it to them. Since visitors who use different keywords may be looking for different things, it is a good idea to use different pages to target these visitors. Enter landing pages. A landing page is either a standalone page or a page on your website that targets on keyword/phrase, maps out the next step, and gets the visitor to convert by taking this step. If you sell something fairly inexpensive, the next step could be purchasing this item. If you sell a more expensive item or service, the next step could be a request for more information, a whitepaper download or a quote request. Keep the page simple and to the point. Only include items that relate to the desired outcome. This could be and ‘add to cart’ button or a web form. Use headings and bulleted lists rather than long sentences and paragraphs.
A Review of Landing Page Cash Machine
August 30th, 2010If you are looking to make money online, you already know how important your website is. When you put the money into your website, you know that you are investing in your web enterprise’s future, and you’ll find that with this in mind, you need to build the best landing page that you can. When you are looking to make money, you know that it all depends on the people who come to your site staying there to see what you have to offer, but at the end of the day, what do you really know about the people who come to check your work out? Chances are, you know very little and that is why you need to think about taking a look to see what the Landing Page Cash Machine has to offer you. Far too many marketers think that the battle is over when you have people coming to their site. If you find that you are putting lots and lots of money into website traffic, you will expect to see a spike in sales, but have you really looked at your numbers? You might find that although more people are coming, sales aren’t up as much as they should be. The truth of the matter is that out of the people who come to your site, a whopping 99% of them won’t stay very long and will not give you the sales you need. Indeed, all of these people are just running up your bandwidth costs and your PPC advertising costs; at the end of the day, they are hurting you rather than helping you! With this grim figure in mind, you’ll find that when you take a look at the Landing Page Cash Machine that you are looking to reverse some of this fortune. Rather than looking at increasing the traffic, the way so many of these programs suggest that you do, this program is one that will encourage you to convert the people that are coming to your website. You’ll find that this program will help you put them in the right frame of mind to buy and that you CAN get sales from the people who are taking a look. You can keep them from moving on, and you’ll find that when you do this, you’ll be able to take the time and make sure that you are making the most out of your opportunities that you can. When you use the Landing Page Cash Machine, you’ll find that you are in a great situation to make the most out of the resources that you already have. Rather than paying for a great deal of advertising and suffering for it, you’ll find that you can take advantage of the traffic that is already coming to your site. Take the time to really consider what you are learning when it comes to affiliate marketing and online advertising and make sure that you don’t miss out on this opportunity. This is an important thing for any business to consider, so don’t let it pass you by.
How to Make Landing Pages Effective for Converting Your Visitors
August 28th, 2010Landing pages have very important role in converting your pay per click visitors into customers. A landing page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.
Your landing page should be built for maximum conversion. Here are few tips that can help you. .
Clear offer
From very beginning your page should be clear about your offer. Whether you are selling or inviting to join your list or offering a free download. it should be clearly mentioned. This avoids confusion. » Read more: How to Make Landing Pages Effective for Converting Your Visitors
Are You Still Using Merchant Provided Landing Pages
August 27th, 2010When you first decide to market a product or service as an affiliate, more often than not the merchant will provide a set tools for you to use in your campaigns. These range from banners in all sizes, text links and maybe some form of interactive tools. Sometimes they’ll provide landing pages or at the very least banners large enough to serve as stand alone landing page, or, you can mix and match banners to create a landing page of your own. This is all well and good, in fact, merchants who want their affiliates to succeed should provide these tools. However, by using the exact same tools as every other affiliate on the Internet you really have no way to set yourself apart from them and create a » Read more: Are You Still Using Merchant Provided Landing Pages
Mastering Your Landing Page
August 26th, 2010In order to get ahead of their competitors, most people spend so much time, money, and effort for pay-per-click campaigns, promo emails, and newsletters. Many online marketers give too much attention on convincing readers to click on links indicated in their ads, while very little focus is given to the structure and content of the web pages where those links lead to. To the reader’s disappointment, some linked sites barely contain significant amount of quality information.
If you would like to earn a bandwagon of prospect buyers, you need to create a landing web page that has good design and quality content. So how are you going to do this? » Read more: Mastering Your Landing Page
Is your PPC or Adwords Campaign Crashing on the Landing Page?
August 19th, 2010What is a good landing page? The crucial half of a PPC campaign most people don’t know about.
Google Adwords, Yahoo (formerly called Overture Sponsored listings) and other Pay Per Click (PPC) companies give you the chance to get your ad or search listing at the top of the pack, right up front and perfectly matched to the searcher’s query. With a clever and catchy, attention grabbing ad or headline you can win the viewer in that critical split second he has to decide to click.
He clicks, you score! Right? WRONG! If you can get that click on a focused, targeted keyphrase and ad headline, you should feel very good. You’re halfway there. But, where does he land? On your home page? On the specific product page if you have an online store?
The page where the viewer lands is called a “landing page” or “destination page.” It is equally as important as your ad headline and copy, if not more. Most sales, conversions, or leads that cost hard cash to Adwords or Yahoo are often lost because of poor, or non existent landing pages.
Why can’t I just send my adword clicks to my Home page?
You can. But what if you walked into a five-story department store with no sales people– You’re looking for a very specific sweatshirt with a Penn State Logo that you saw at a football game. You know the sports shop out in the mall will have it, but you’ve got a store credit card so you’d like to get it here. You’re also holding onto two toddlers who are losing their cuteness very quickly because they want the Happy Meals you promised on the way home.
So there you are in an endless sea of perfume counters. You want a sweatshirt. Maybe it’s in the men’s section…but where is that? Or maybe it’s in Active wear… would that be with the men’s stuff? And where are the escalators?!
“Forget it,” you think, and walk out to the sports shop in the mall, buy your sweatshirt and are on your way to Micky D’s in less than 10 minutes.
Your homepage is the department store. It doesn’t matter if you’re selling a product, service, or giving away free information. You have sections and categories which are probably very well marked and labeled.
However, your Google Ad or Sponsored listing was specific. It advertised a precise thing in about 70 characters or less. People don’t care about your home page. They expect to see what they were searching for as soon as they click. Don’t you?
So let’s say your ads lead to specific destination pages of your site. What’s on those pages?
Destination Page Overview
For Pay Per Click, your destination pages are absolutely critical. They are the second half of the sales pitch. Just having the adword or PPC land on the product page is not enough. First, you have to get someone to your site.
Remember the number of hits you get on a PPC or Google Adword is an ever-increasing expense if you don’t turn that click into a sale and the only sales person you have is the page at the end of that click.
You’ve got to convince someone quickly, “at a glance quickly,” why they should buy from you and not the ad above or below you. Think of your own web searches. You have seconds to entice that viewer to read more, or lose them.
Build the page around a SINGLE goal incorporating:
• Well written content describing in clear detail what you are offering
• Organization to make a fast read or “scan” of the page convey as much information to the viewer as possible. Use bullet points and straightforward language to make reading as easy as possible
• Show the benefits to the potential customer. Details that the viewer can relate to on a personal, even emotional level are what makes this page have a much better chance of getting a lead, conversion or sale. It must show all the properties that make you better than the rest. Don’t be arrogant, but make the reader feel they will be secure, better and confident if they buy, fill out a form, or perform the action you’re after.
• KISS- “Keep it simple, stupid” applies here too. If you don’t need a country and a phone number in your form, keep them off. Make it easy and simple for your viewer.
Remember, when you land on a page, you ask “WHAT’S IN IT FOR ME?”
Destination Page Construct
• The first step is to provide the viewer with what he’s looking for immediately. Next, show him the features of the product.
• Most importantly, what is the benefit to the potential customer? Why should he buy from you? What will he gain by buying from you?
• If you’re selling a product that is very similar to other competing products, you need to focus your sales message on what makes your product unique. What are the unique benefits for your customer?
• Anything that can steal focus from your objective risks losing a conversion. This includes other products, details not related to the main idea, and even the navigation system you use throughout your site. Don’t give the viewer the option to go anywhere else but to a form, buy button or call to action.
• Each destination page should have a single, obvious goal that gently tells the customer what to do. Don’t try to cross sell or sign up for a newsletter and send an e-card. Stick to one goal.
• Some people might be looking for the specific product and buy from you. But for those that are questioning and/or first time buyers, don’t give them a chance to question your credibility.
•The phone number and email address should appear (not obnoxiously)enough times that they’re always visible when the page is scrolled. It’s a proven fact, if someone has to search for how to contact you, you lose some potentials.
Destination Pages and the Unique Selling Proposition
A concept developed in 1961 still holds merit today and is a great check for the underlying tone of your landing page. That is the “Unique Selling Proposition” by Rosser Reeves. The concept explains how every company should strive to show how it differs and surpasses its competition.
It consists of three concepts that should be applied to your advertisement (or adword) and your destination page.
1. Tell the consumer what benefits you will be giving him. ? “Buy this product, and you will get this specific benefit.”
2. The benefits have to be unique to your product. Something that separates you from what the competition has to offer. If your products are sold by competitors too, find something that distinguishes YOUR company.
3. The proposition must be so strong and convincing that it can move the millions (attract new customers).
To be successful, you’ll need to research and build a campaign, then watch and modify, test and retest different changes, words, prices, etc. I want to stress the importance of this.
The same testing, observing, tracking and revising apply to landing pages as they do to ads and headlines themselves. It can save you a lot of money. If you’re not careful you can run up thousands of dollars in PPC and adwords with insignificant sales or leads.
