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Writing Effective Landing Pages: How to Get Your Traffic to Buy

November 2nd, 2011

Have you ever taken an airplane trip to a new destination that you have never visited before? How did you feel when your plane touched down and as you were approaching the gate, the pilot spoke into the PA system. “Ladies and gentlemen,” he says. “We were scheduled to arrive at Gate 1, but there has been a change. We are now arriving at Gate 137.”

You can hear a groan go through the passengers. A different gate! And it’s a lot farther away from the baggage claim area. Now you have to walk longer through a maze of concourses to find out how to reach your destination.

Traveling can be frustrating when you land in the wrong place, even if it is not your fault. But one thing is sure. The visitors of your website will feel the same way – disappointed and even annoyed when they don’t find what you promised in a pay-per-click ad. Just think, a new person comes to your site, after reading an ad on Google. Your ad may read:

Purple Dress Shoes
Get the latest fashion in
your size. Free shipping.
www.xxxxxxxxx.com

The landing page is the web page on your site seen by the visitor who clicks on this ad. Just like the airport, you are directing your guest to the arrival gate. When your visitors land at your site, will they find what they are looking for quickly and easily?

Here are two of the biggest roadblocks that your website can put in the way of people who are ready to buy.

1. Your visitors run away from your home page.
Let’s say that you have written an excellent pay-per-click ad for purple dress shoes that is generating a 15 percent click through rate. That means that 15 of every 100 viewers clicks on your ad to find purple dress shoes. And then, like the pilot on the airplane, you announce a new gate – your web site’s home page.

The home page shows purses, dresses, ear rings – anything but purple shoes. Your visitor will look and look. After 20 seconds, 30 if you are lucky, she’ll click the BACK button quickly and probably never return.

Solution: Make sure you direct your visitors to a landing page which shows them exactly what they are looking for – where it is easiest to convert them into a sale.

2. Your landing page doesn’t turn visitors into customers.
Conversion. Turning a visitor into a customer. That is what your landing page must do. If you don’t sell, no one buys.

Let’s say that the purple shoes buyers land on one of your web pages and see a picture of purple dress shoes, description of purple dress shoes and the words “PURPLE DRESS SHOES.”

“This is just what I want!” Mary Clotheshorse is saying to herself. “Purple dress shoes. I like the color. I like the style. I like the look. How do I buy?”

She looks up and down your page for a “Buy Now” button or “Add to Cart” link. Or maybe she doesn’t. About 15-20% of people who visit web pages don’t scroll past the first screen. After all of the search, she can’t find how to buy the purple dress shoes – so it’s back to Google to find another site.

What’s going on here? Mary can’t find how to buy. The web page has no clear CALL TO ACTION. Let’s face it. The website owner is the one to lead the visitor to buy.

Solution: Place a big, clear, easy to recognize BUY NOW button right where Mary can see it. At the top of the landing page and at the bottom of the landing page. Test the text on the button and the color.

Many sites are adopting the orange colored buttons of Amazon.com. That makes sense. After all, Amazon sells billions of dollars of online books and merchandise. Learn from a winner.

Study the websites of successful retailers. Master these two techniques to increase your conversions and you will see you sales increase dramatically. Your visitors will be glad they landed on your site. Now all you have to do is create the landing pages with the right tools to match the keywords and pay-per-click ads that you are using.

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Opt In Email Marketing List Thank You Pages

January 15th, 2011

Opt In Email Marketing List Thank You Pages

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Home Page > Internet > Email > Opt In Email Marketing List Thank You Pages

Opt In Email Marketing List Thank You Pages

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Posted: Mar 02, 2008 |Comments: 0
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Once you have completed your squeeze page for building your email marketing list, it is time to think about where your new subscriber will go next. Getting your visitor to subscribe to your opt in email list is the beginning of not only building your relationship with that individual, but it is also the start of building an income for your internet marketing business.
Now that you have gotten a new opt in list member on your squeeze page, you have to guide them through the rest of the process to get them on your email marketing list and to their free to download product. When they download their ethical bribe they will begin their initial contact with your sales process.
Double Opt In, The First Step To Joining Your Email Marketing List.
When your visitor puts their name and email into your opt in form and presses the submit button,they have not officially joined your opt in email marketing list. Not if you use double opt ins for your subscribers, which I highly recommend because it gives you the most protection against spam complaints.
What they have done is taken the first step in joining your email marketing list. Now it is up to you to help the get completely through the process by giving them very clear directions on what steps you want them to take next.
The Confirmation Page.
When your visitor puts their name and email address in the opt in list form and pushes the submit button, you will have the opt in list form set up to take the subscriber to a confirmation page. On this page you will thank your new opt in email list member and give them DETAILED instructions on what to look for in your first email.
On your confirmation page you will have a picture of the exact email your opt in email list member will receive from your auto responder with the confirmation link highlighted and a little box with an arrow pointing at it with the words “Click This Link To Confirm” in the box. Below that you need detailed information on how to white list your email account.
To increase your confirmation rate, usually it’s about 70% and we want it above 90%, you can let your subscriber know that by clicking the confirmation link in the email they are receiving, they will receive a surprise bonus on the download page. This really works.
In the email that your auto responder sends your opt in email list member you will tell them exactly how to confirm their subscription just as you did on the confirmation page. You will also tell them how to white list your email account. The more detailed your instructions the better!
Your Opt In Email List Confirmation Link
Your auto responder email confirmation template allows you to either write the email or to add your personal thank you to it. It also allows you to select where the link will take your new email list member. Since those who are viewing this page have just said yes to you about joining your email marketing list, now is a great time to make your first offer.
How to Present Your First Offer to Your Email Marketing List Member.
The thank you page you send your new opt in email list member to from your confirmation email is a great place to introduce your new subscriber to their first look at one of your products. Here you give them the download and bonus your offered for them to join your email marketing list and give them a special offer you made on the thank you page just for your new opt in email list members. Oh yes, make sure that you stress the time sensitivity of the offer.

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Optimize Your Landing Pages, Increase Your Sales

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One of the newest and most talked about Internet marketing strategies these days is Landing Page Optimization. Your Landing Page Design can make or break your conversion rate. All the search engine optimization (SEO) Internet marketing and pay-per-click (PPC) advertising isn’t going to create the sales you want with bad landing pages. You’d be just wasting your time and money. And the truth is that almost EVERY page on your website is a landing page, except for your Privacy Policy, Terms of Use or Service, and possibly your About page. I’ve seen websites more than DOUBLE their conversions with landing pages that are properly designed to convert traffic to conversions. . . those opt-in sign ups and direct sales. Think about it — doubling your sales without increasing your PPC advertising or without increasing your SEO efforts! How much money could that put in your pocket?When you take advantage of strategies like that, that’s when you start beating out your competition!What’s Landing Page Optimization All About?When » Read more: Optimize Your Landing Pages, Increase Your Sales

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free landing pages Help Entrepreneurs Market their Products and Services!

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There is no question that whatever product you want to sell on the internet, it has to be a good one otherwise you will receive plenty of calls for a refund. But assuming you do have a great product, the one thing that will result in higher internet sales for you is a high converting landing page.
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Website Design Services for Creating Effective Landing Pages

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How to Make Landing Pages Effective for Converting Your Visitors

August 28th, 2010

Landing pages have very important role in converting your pay per click visitors into customers. A landing page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.

Your landing page should be built for maximum conversion. Here are few tips that can help you. .

Clear offer

From very beginning your page should be clear about your offer. Whether you are selling or inviting to join your list or offering a free download. it should be clearly mentioned. This avoids confusion. » Read more: How to Make Landing Pages Effective for Converting Your Visitors

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Are You Still Using Merchant Provided Landing Pages

August 27th, 2010

When you first decide to market a product or service as an affiliate, more often than not the merchant will provide a set tools for you to use in your campaigns.   These range from banners in all sizes, text links and maybe some form of interactive tools.   Sometimes they’ll provide landing pages or at the very least banners large enough to serve as stand alone landing page, or, you can mix and match banners to create a landing page of your own. This is all well and good, in fact, merchants who want their affiliates to succeed should provide these tools.   However, by using the exact same tools as every other affiliate on the Internet you really have no way to set yourself apart from them and create a » Read more: Are You Still Using Merchant Provided Landing Pages

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